Engage and retain more customers!
DISSEMINATE COMMUNICATE
BUILD LOYALTY SAVE MONEY!
Your customers' habits and journeys are changing, and their expectations are evolving towards greater simplicity and modernity.
Thanks to the loyalty card integrated directly into your customers' mobile wallet, your network of stores and restaurants can meet these challenges because
A simple, modern and effective solution to complement your existing system and boost the effectiveness of your loyalty program.
SIMPLIFICATION FOR YOUR CUSTOMERS
A simplified process: in just two clicks, your customers can add their digital loyalty card to their mobile wallet, without having to download an application. It's fast, convenient and effortless.
Immediate, convenient access: no more searching for a plastic card in a cluttered wallet. The loyalty card is always available, directly on the smartphone, ready to be used at any time.
Your customers can easily accumulate their points and access their benefits, visible in real time on their digital card. With no extra effort, they benefit from promotions, making every purchase more enjoyable and motivating.
MORE CUSTOMERS IN YOUR PROGRAM AND STRONGER LOYALTY
Attract more customers with a simplified customer journey: a QR code, a link on social networks or a click from the checkout, and your customer adds their card to the mobile wallet in an instant. No effort, no barriers.
Strengthen loyalty with targeted notifications: promotions, anniversaries, exclusive offers. A closer, more engaging relationship.
Adopt push notifications, a modern alternative to email and SMS: immediate, effective and economical. Your benefits (coupons, discounts, offers) arrive at the right time, and your customers come back more often.
SIMPLE customer journey
"In 2 clicks I add the card to my mobile. It's as easy to access as my promotional coupons. My loyalty kitty is visible whenever I want and is updated in real time when I make a purchase!"
Louise D client
SIMPLE for your teams
With one click, I send the card to my customer's cell phone. If I'm busy at the checkout, the customer scans the QR code to add the card to their wallet.
Sophie S Saleswoman
SAVING TIME, COSTS AND SIMPLIFICATION FOR TEAMS
No more production, printing or management costs for physical cards! Everything is now digital, simple and automated.
Your teams save time at every stage of the customer acquisition process in your loyalty program.
Even better! Traditional SMS messages are now replaced by push notifications and other actions offered by the mobile wallet, reducing your communication costs by 30 to 40%.
Take a look at Apple Wallet and Google Wallet to find out more.
Wallet, or digital wallet, is an application available natively on all smartphones. Wallet lets you group bank cards, loyalty cards, e-tickets and promotional coupons in one place.
Accessible at all times, it offers a practical, modern and secure experience for users.
The wallet is a powerful tool for strengthening customer loyalty through personalized, real-time interactions.
Once the card is in the customer's Wallet, a new communication channel opens up for you!
eldo wallet is your 100% web-based platform that lets you create your brand's loyalty card and send it to your customers' mobile wallet. eldo wallet lets you create your operations (push notifications, coupons, promotional offers) and send them via your card to your customers' mobile wallet.
Customize your communications directly from our intuitive platform: create promotions, notifications and wallet cards that reflect your image.
Your campaign is stored, optimized and distributed via our servers to guarantee smooth, secure delivery to your customers.
Offer a seamless experience: your promotions and notifications arrive directly in your customers' mobile Wallets (Apple & Google Wallet) for immediate accessibility.
As your customers pass by, they automatically receive a notification inviting them to visit.
Announce your operations and bargains.
Enrich the relationship with SMART tips, deadline reminders...
The kitty moment is essential for your customer. Imagine the effect of updating the loyalty kitty, in real time on the card, announced by a notification?
This version or check your customer account? Where will your customers' preference go?
Easily create your own library of promotional coupons and send them to your customers.
A notification announces the availability of the coupon, which your customer adds to his mobile wallet with a single click.
When you go into the store, he presents it to you, you scan it and the discount is applied.
The coupon disappears from the wallet. You measure the impact.
Mobile marketing, mobile to store made easy, simple and fast...
"In just a few minutes, I set up the marketing operations to be sent via my customers' cards in their wallet. It's simple, effective and fits perfectly into my daily routine!"
Sylvie, Marketing Manager.
With eldo wallet, the information on the back of the card is just a click away. Contacts, opening hours, addresses...
Via URL links that you set up, the customer will arrive at useful information:
👉 Menu
👉 Book online
👉 Catalogues
👉 Newsletter
👉 Video tips
👉 Paperless tickets
👉 And many more features!
Send it to your mobile and share it with up to 5 people of your choice for a guaranteed WOW effect!
The design of eldo wallet allows you to integrate the mobile wallet into your device without any connection to your cash register software. You can launch your digital loyalty card, notifications, coupons and commercial offers via the wallet in 24 hours, without any connection to your cash register or CRM software.
Why connect eldo wallet to your POS software? Sending the link to add the card to the customer is a one-click operation via a button integrated into your software. Your database is updated in real time, as is the customer's loyalty points and kitty when they pay. You put us in touch with them, and the eldo team takes care of the rest.
Your intuitive user platform
1. Create your loyalty card
2. Broadcast, activate
3. Pilot
4. Communicate, engage
Easy creation from your eldo wallet platform.
👉Thefront: In your establishment's colors, choose the structure of the loyalty card according to the many possibilities offered: name, first name, kitty in €, in points, loyalty level, date (creation, expiry ...)
👉Theback: A wide range of possibilities to make useful information for your customers and your sales easily accessible (diary, catalogs, newsletters, menus, customer account ...).
Invite customers to add their loyalty card to their mobile wallet at key moments in the customer journey.👍 In your establishment via a QR code on digital screens, ILV, PLV, various printed media👍 From your website, or social networks: via a QR code, a clickable link 👍 From a personalized emailing template or SMS to your customer database. With just one click, your customers can add their personalized loyalty card to their mobile wallet.
Control your Wallet campaigns from an intuitive interface, accessible on PC and tablet.
Find all your key indicators (dispatch, acquisition, activation) in a single place, so you can make the best decisions and maximize the impact of your marketing and communications actions.
From your eldo wallet platform take advantage of the features available to engage your customers for the benefit of your sales. 👉 Your dynamic notifications to announce sales operations, new services, products, events. Promotional coupons to the right customer at the right time.
Support & Hotline
Launch support
RGPD
Cybersecurity
MONTHLY SUBSCRIPTION
LAUNCH SUPPORT
OFFERED
OPTIONAL
👉 DEGRESSIVE ACCORDING TO THE NUMBER OF POINTS OF SALE
SATISFIED OR YOUR MONEY BACK
* According to CGV - CGU
Want to find out more? A demo in your colors? A quotation?
How do I convert my loyalty program to a digital version?
Analyze your current program and its effectiveness. Analyze your data to identify what's working (loyalty rate, engagement) and what can be improved.Identify your objectives: Do you want to increase the number of loyal customers, simplify management or improve the user experience?
Choose the digital solution. Adopt a solution adapted to your needs: Choose tools compatible with digital wallets (Apple Wallet, Google Wallet).
Design and personalization of the digital card. Digital card creation: Design a card that reflects your visual identity (logo, colors). Add features: Offer modern benefits such as loyalty points, automatic discounts or personalized coupons.
Customer communication. Raise customer awareness: Explain the benefits of the digital card via your channels (email, social networks, in-store posters).
Train and involve your teams.Involve your staff: Train your teams to master the digital program and present it effectively to customers.
Launch and follow-up. Pilot phase: Launch a test version with a group of customers to gather feedback. Analyze results: Monitor key indicators (usage, engagement) to adjust the program if necessary.
Maximize engagement. Push notifications: Send reminders and special offers directly to customers' smartphones.Data analysis: Use the information collected to personalize your offers and anticipate customer expectations.
By following these steps, you can ensure a successful transition to a digitalized loyalty program that is both effective and attractive to your customers.
Do my customers have to download an app to use their loyalty card?
70% of customers who download an app are lost after 6 months! That's why it's best to avoid using a mobile application for your loyalty program. Especially since, if you use a mobile application to digitalize your loyalty program, this step in the customer acquisition process makes the process more cumbersome for your customers, with the risk that they won't complete it. By using Wallet technology, the process is very fluid. Your customer receives a link from your checkout software, and in 2 clicks adds his card to his mobile wallet.
Are push notifications a good way to boost sales in my stores?
Push notifications are a very effective tool for boosting sales in your stores, provided you use them strategically. Here's why and how they can have a positive impact. The benefits of push notifications for sales :
Incentivize purchase: Targeted offers: By sending personalized promotions (e.g. a discount valid for 24 hours), you stimulate immediate purchases.
Increase the frequency of visits. Local promotions: Inform your customers of specific offers or events in their nearest store.
Loyalty reminders: Remind customers of their accumulated points or upcoming rewards to encourage them to return to the store.
Improve customer relations. Personalization: Thanks to segmentation, notifications can offer products or services tailored to each profile, increasing engagement and the likelihood of purchase.
Connected experience: A well thought-out notification gives your brand a modern, connected image.
Boost sales during off-peak periods. Opportunistic push: Send offers to boost traffic during specific hours or days when footfall is low.
Properly used, push notifications can significantly increase in-store visits, boost sales and build customer loyalty. They also reinforce your ability to stay present in consumers' minds, a key to boosting your sales in the long term.
How can you keep your customers happy and loyal?
Keeping your customers happy and loyal is essential to the long-term success of your business. Here are some key strategies for building lasting, rewarding relationships with your customers:
Know your customers: Collect and analyze customer data: Understand their needs, preferences and buying behaviors, so you can offer them the right products and services. Segment your customers: Adapt your communications and actions according to their profiles (habits, purchasing frequency, budget).
Deliver an exceptional customer experience: Personalize interactions: Call your customers by their first name in your communications, and offer products or services they'll appreciate. Simplify their buying journey: Reduce friction, whether in-store or online (easy payment, fast service, intuitive navigation). Impeccable after-sales service: Respond quickly and efficiently to problems or questions to build trust.
Create an attractive loyalty program: Offer clear, motivating rewards: Offer points, discounts or gifts that have real value for your customers. Add an emotional touch: Reward not only purchases, but also personal events (anniversaries) or behaviors (reviews, referrals). Digitalize your program: Use a loyalty card integrated into a wallet for a convenient, connected experience.
Communicate regularly and effectively:Keep your customers informed: Keep them informed of news, promotions or events via email, SMS or push notifications (40% cheaper than SMS)/ Create engaging content: Use social networks, videos or articles to establish an emotional relationship and strengthen their attachment to your brand.
Add perceived value: Offer exclusive advantages: Invite your loyal customers to private sales, pre-launches or offer them VIP services. Demonstrate social responsibility: Involve your brand in eco-responsible or solidarity actions to give meaning to their loyalty.
Surprise and delight your customers: Small gestures: Offer unexpected gestures such as samples or surprise discounts. Memorable experiences: Organize in-store events, contests or animations to actively involve them.
Gather and use their feedback: Listen to your customers: Offer surveys or collect opinions to understand their expectations. Show you're listening: Implement their suggestions and communicate the improvements they've made.
Build trust: Be transparent: Clearly display your prices, your policies and keep your promises. Stay consistent: Ensure consistent service quality, whatever the point of contact.
In conclusion: A happy, loyal customer is the result of continuous attention, a positive experience and a strong emotional bond with your brand. By putting customer satisfaction at the heart of your priorities, you'll turn your customers into enthusiastic ambassadors, guarantors of your success.
What are the latest trends in the use of digital wallet cards by the French?
In 2024, the use of digital loyalty cards via wallets is experiencing growing adoption in France, marked by several significant trends:
Increased adoption of dematerialized loyalty cards. French consumers are showing a growing interest in dematerializing their loyalty cards. In 2024, 61.7% of users will register their loyalty cards on their mobile, compared with 46.4% in 2020. This trend is particularly strong among the under-34s, with usage reaching 70%.
Integrating loyalty cards into digital wallets. Digital wallets, such as Apple Wallet and Google Wallet, are increasingly integrating loyalty cards, offering users a convenient solution for consolidating their cards in one place. This integration facilitates access to loyalty programs and simplifies the customer experience.
Loyalty programs go digital Companies are adapting their loyalty programs to consumer expectations by digitizing them. This transformation enables better personalization of offers and more effective communication with customers, notably via push notifications.
Trends show a growing adoption of digital loyalty cards via wallets in France, offering consumers a more fluid and personalized experience, while enabling companies to better meet customer expectations.
What is a geolocation push notification in a loyalty program?
A geolocation push notification in a loyalty program is a personalized message sent to a customer's smartphone when they are in the vicinity of a specific location, such as a store or restaurant participating in the program. This technology uses the smartphone's geolocation to trigger the sending of a real-time notification.
Key features:Contextual personalization: Notification content is adapted according to the customer's location and context (e.g. "Welcome to our store! Take advantage of a 10% discount today only"). Strategic use: Physical proximity: Offer triggered when a customer passes close to a point of sale - Specific zones: Notifications sent when a customer enters a defined geographical area, such as a shopping center - Limited time: Reinforcement of urgency with offers valid only during the visit.
Benefits for the loyalty program: Increased store traffic: Encourages customers to enter the store by offering them attractive promotions when they are nearby. Improved customer engagement: Relevant, contextual messages create positive interaction, strengthening the customer relationship. Stimulate immediate sales: Geolocated offers increase impulse buying, especially when promotions are limited in time. Optimization of marketing campaigns: Analysis of customer behavior to refine offers according to their location.
Examples of use: Clothing store: "You're close to our boutique! Check out our new collection and get 15% off today." Restaurant: "Are you passing by our restaurant? A free drink for every menu purchased before 2pm! Shopping center: "Welcome to your shopping center! Use your loyalty points to get an exclusive gift at the checkout!
Location-based push notification is a powerful tool for maximizing the effectiveness of loyalty programs by targeting customers at the right time and in the right place, increasing their engagement and sales opportunities.
Do you have another question? Contact us via our contact page
Your customers will love it! Your teams will adopt it! Your sales will soar.
You can also contact us directly by phone on 03.89.47.67.58. Talk to our experts and find out how we can help you deliver the best eldo wallet experience to your customers. How we can simplify your customers' journeys, optimize your mobile digital marketing for better customer engagement and boost your sales.
API-based platform for creating and digitizing all types of cards, tickets and mobile marketing campaigns in Apple and Google wallet.